Info + Apply

We kick things off with an opening gathering to set intentions for our time together and take care of some of important admin items so we can jump right into the course content in Week 1.

• Introduction to learning platforms
• Tech check 
• Meet your fellow cohort participants
• Learn important participation requirements to be eligible for FREE GoDaddy products

We begin the program with a process EVERY BUSINESS needs: Customer Discovery, which is ongoing research to learn what your customer wants and needs. Roll up your sleeves because you will dive head first into this process.

We take the information you gathered in Customer Discovery week 1 and put it into a structure that will make it easier to create content for your website as we continue through the next four weeks.

Branding, branding, and more branding! We will evaluate your current brand and pull together all the aspects needed to communicate essential information to your ideal customers. Then you’ll learn how to choose the right tools for building your website and how to manage it safely.

This week we’re using the work completed in weeks 1 through 3. If you need a new site we’ll begin planning and designing a website to express your brand identity and communicate essential information to your ideal customers. If you’re here for the upgrade, we’ll assess the content of your current website taking your new brand 

Now that you have some newly designed pages or updates, we’ll dive into the dollars and cents of your business. We’ll look at your profit margin and pricing strategies and then pull from the work you did in the first two weeks to optimize your homepage and help you build trust with your customers.

We will continue our focus on eCommerce as we work on maximizing your online sales. Then you will learn how to measure your progress with data that helps you make business decisions as you continue to run your business in the future.