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LEARNING INTENSIVES
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Spring Programming 2023
Persona Research - Offering 1
March 6th & 13th, 9:30am - 12pm
How well do you know your customers? Join us for this high-impact training on persona research and action planning to grow your business.
This two-part intensive will guide you through persona research and train you to create a buyer persona. Personas are used to coordinate all areas of your enterprise (from marketing to sales to new product development). You create personas through researching and exploring your existing customers so you can identify exactly your most ideal customer. Understanding your customers will give you the confidence to make more informed business decisions.
Persona Research - Offering 2
March 20th & 27th, 9:30am - 12pm
How well do you know your customers? Join us for this high-impact training on persona research and action planning to grow your business.
This two-part intensive will guide you through persona research and train you to create a buyer persona. Personas are used to coordinate all areas of your enterprise (from marketing to sales to new product development). You create personas through researching and exploring your existing customers so you can identify exactly your most ideal customer. Understanding your customers will give you the confidence to make more informed business decisions.